BY KENT KENNETH ARERENG
HOW TO PAY FOR A SUPER SPECIAL STAGE TICKET USING KCB PAY
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OUR SPONSORS DESERVE THE BEST IN PEARL OF AFRICA RALLY 2025
Sponsors have and continue to support motorsport activities in the country. The key aspect in this is how these key partners benefit from any sponsorship they undertake with any sports association or federation. The answers to such have always been tricky.
Its out of these that the Federation of Motorsports Clubs of Uganda through its marketing department has made an innovation aimed at maintaining and keeping sponsors who inject their monies towards rally events.
Saeed Kaketo who heads the federation’s marketing department is quick to reveal that this year’s prestigious event will be a yardstick for future events.
“Competitive stages have been designed in such a way that fans have to support products of Shell Vivo Energy and KCB to gain access,” Saeed stated.
The marketing guru emphasized the importance of sponsors in motorsports who also need something in return.
“In due time, we are looking at commercializing motorsport so as to get a win-win situation with our vital sponsors,” Saeed said.
SHELL V POWER AND KCB BANK TAKE THE LEAD
These two big companies have taken the lead in this innovation aimed at maximizing returns for the fraternity in Uganda.
“Rally fans will pay the usual fee for the super special stage due Friday 9th May 2025 but support Shell and KCB products on Saturday 10th MAY 2025 to gain access to the designated stages,”Saeed emphasized.
With a total of 486.26 kilometers(rally action), fans have a bigger chance of maximum rally action in many stages,with Lumala stage(Kanyaryeru) being the exception.
Over 30 drivers have confirmed participation in the Africa Rally Championship event which also doubles as the third round of the National Rally Championship.
